Stop sexualizing children in fashion advertising to normalize anorexia

The Issue

Disturbing new fashion shoots for Prada, Marc Jacobs, Miu Miu and French Vogue suggest that the fashion business believes laws prohibiting child pornography somehow do not apply to it. While the ads are not overtly pornographic, they each display children, some as young as 10, dressed as adults, in adult situations.Two of the shoots — for Prada and Vogue — are overtly sexual.

There is a reason the fashion industry has convinced itself this is acceptable: It’s part of the apparel business’s campaign to normalize anorexia. These companies are advertising clothes for adults but know they will face criticism for using super-thin adult models. Their twisted solution is to use non-anorexic girls whose bodies are thin enough to meet the industry’s bizarre aspirational esthetic for adult women. See http://www.bnet.com/blog/advertising-business/how-prada-and-vogue-use-child-porn-to-normalize-anorexia/9645

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The Issue

Disturbing new fashion shoots for Prada, Marc Jacobs, Miu Miu and French Vogue suggest that the fashion business believes laws prohibiting child pornography somehow do not apply to it. While the ads are not overtly pornographic, they each display children, some as young as 10, dressed as adults, in adult situations.Two of the shoots — for Prada and Vogue — are overtly sexual.

There is a reason the fashion industry has convinced itself this is acceptable: It’s part of the apparel business’s campaign to normalize anorexia. These companies are advertising clothes for adults but know they will face criticism for using super-thin adult models. Their twisted solution is to use non-anorexic girls whose bodies are thin enough to meet the industry’s bizarre aspirational esthetic for adult women. See http://www.bnet.com/blog/advertising-business/how-prada-and-vogue-use-child-porn-to-normalize-anorexia/9645

The Decision Makers

Prada, Vogue
Prada, Vogue

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Petition created on August 8, 2011