Pfizer, Stop Using Kids with Cancer as Marketing—Fund the Cure!

The Issue

Pfizer, It’s Time to Match Your Words with Real Action.

Imagine hearing the words, “your child has cancer.”

Then imagine learning that almost no new treatments have been developed for kids in decades, because pediatric cancer research is drastically underfunded. Meanwhile, pharmaceutical giants like Pfizer rake in billions from adult cancer drugs.

Yet, when it came time to advertise during the Super Bowl, Pfizer had no problem using children with cancer in their commercial, giving the impression that they are leading the fight against childhood cancer.

The Truth They Didn’t Show You

Pfizer does have some pediatric cancer treatments—like Besponsa (inotuzumab ozogamicin) for leukemia—but they invest far more in adult cancers like prostate, breast, and bladder cancer.

Here’s the reality:
❌ 96% of federal cancer research funding goes to adult cancers.
❌ Only 4% is dedicated to childhood cancer.
❌ Most kids with cancer are treated with decades-old toxic chemotherapies designed for adults.

Pfizer, you used kids with cancer in your ad, but where is your commitment in real life?

What We’re Demanding from Pfizer

If Pfizer truly wants to “Knock Out” cancer, they need to invest in kids—not just use them for PR.

We are calling on Pfizer to:
1️⃣ Increase investment in pediatric cancer research—not just in leukemia, but in aggressive childhood cancers with little to no treatment options, such as DIPG, neuroblastoma, and osteosarcoma.
2️⃣ Be transparent about how much of their cancer research budget actually goes to pediatric cancers.
3️⃣ Commit to funding childhood cancer foundations and clinical trials to ensure children have access to life-saving treatments.
4️⃣ Use their influence to push for better pediatric cancer funding at the federal level.

Why This Matters

Childhood cancer is the leading cause of disease-related death in children. Every day without research funding means more children suffer, more families lose their babies, and more promising treatments never make it past the lab.

Pfizer has the power to change the landscape of childhood cancer treatment. If they can afford a Super Bowl ad, they can afford to invest in real solutions.

Sign this petition to demand that Pfizer steps up and becomes a leader in pediatric cancer research.

Pfizer, don’t just use kids with cancer for PR, be part of the cure.

What You Can Do Right Now:

✅ Sign and share this petition to demand real action.
✅ Tag @Pfizer on social media and ask them to commit to pediatric cancer research.
✅ Use hashtags #PfizerDoBetter #MoreThanAnAd #FundPediatricCancer to spread awareness.

Every child deserves a chance to survive. Every day wasted is another life lost. Let’s hold Pfizer accountable, sign and share now!

2,522

The Issue

Pfizer, It’s Time to Match Your Words with Real Action.

Imagine hearing the words, “your child has cancer.”

Then imagine learning that almost no new treatments have been developed for kids in decades, because pediatric cancer research is drastically underfunded. Meanwhile, pharmaceutical giants like Pfizer rake in billions from adult cancer drugs.

Yet, when it came time to advertise during the Super Bowl, Pfizer had no problem using children with cancer in their commercial, giving the impression that they are leading the fight against childhood cancer.

The Truth They Didn’t Show You

Pfizer does have some pediatric cancer treatments—like Besponsa (inotuzumab ozogamicin) for leukemia—but they invest far more in adult cancers like prostate, breast, and bladder cancer.

Here’s the reality:
❌ 96% of federal cancer research funding goes to adult cancers.
❌ Only 4% is dedicated to childhood cancer.
❌ Most kids with cancer are treated with decades-old toxic chemotherapies designed for adults.

Pfizer, you used kids with cancer in your ad, but where is your commitment in real life?

What We’re Demanding from Pfizer

If Pfizer truly wants to “Knock Out” cancer, they need to invest in kids—not just use them for PR.

We are calling on Pfizer to:
1️⃣ Increase investment in pediatric cancer research—not just in leukemia, but in aggressive childhood cancers with little to no treatment options, such as DIPG, neuroblastoma, and osteosarcoma.
2️⃣ Be transparent about how much of their cancer research budget actually goes to pediatric cancers.
3️⃣ Commit to funding childhood cancer foundations and clinical trials to ensure children have access to life-saving treatments.
4️⃣ Use their influence to push for better pediatric cancer funding at the federal level.

Why This Matters

Childhood cancer is the leading cause of disease-related death in children. Every day without research funding means more children suffer, more families lose their babies, and more promising treatments never make it past the lab.

Pfizer has the power to change the landscape of childhood cancer treatment. If they can afford a Super Bowl ad, they can afford to invest in real solutions.

Sign this petition to demand that Pfizer steps up and becomes a leader in pediatric cancer research.

Pfizer, don’t just use kids with cancer for PR, be part of the cure.

What You Can Do Right Now:

✅ Sign and share this petition to demand real action.
✅ Tag @Pfizer on social media and ask them to commit to pediatric cancer research.
✅ Use hashtags #PfizerDoBetter #MoreThanAnAd #FundPediatricCancer to spread awareness.

Every child deserves a chance to survive. Every day wasted is another life lost. Let’s hold Pfizer accountable, sign and share now!

The Decision Makers

Supporter Voices

Petition updates