The mass media is flooded with ’cuteness overload’ images and amusing videos of animals, while the really important animal news seldom or never gets any publicity. Most people are completely unaware of the horrific abuse and torture of billions of animals all over the world. Until the general public gets to know the facts, there cannot be any big improvements for the animals. It’s also unfair to the consumers that they’re not told the truth about the animal products they purchase. The modern consumer wants to know whether a product or service is ethical or not, and the tourist wants to know what kind of a country he or she is supporting. The mass media has the most important role in providing information and shaping the public opinion. We therefore plead leading news outlets to publish news and articles about animal welfare issues, such as:

Factory farming:

http://freefromharm.org/​

http://www.onegreenplanet.org/animalsandnature/factory-farming-is-killing-the-environment/​

http://www.rollingstone.com/feature/belly-beast-meat-factory-farms-animal-activists

Dog and cat meat trade:

http://saynotodogmeat.net/​

http://koreandogs.org/​

http://www.notodogmeat.com/

Animals used for clothing:

http://www.peta.org/issues/animals-used-for-clothing/​

http://investigations.peta.org/china-dog-leather/​

http://www.onegreenplanet.org/animalsandnature/5-worst-ways-animals-are-exploited-in-the-fashion-industry/

Bear bile farming:

https://www.animalsasia.org/​

http://www.onegreenplanet.org/animalsandnature/things-you-need-to-know-about-bear-bile-farming/

Illegal wildlife trade - rhino horn, elephant ivory and tiger products:

https://www.worldwildlife.org/threats/illegal-wildlife-trade​

http://wwf.panda.org/what_we_do/endangered_species/elephants/african_elephants/afelephants_threats/​

http://wwf.panda.org/what_we_do/endangered_species/rhinoceros/african_rhinos/poaching_crisis_african_rhinos/​

http://www.occupyforanimals.net/traditional-chinese-medicine-could-extinct-the-tigers-within-the-next-decade.html

Stray dog situation worldwide and Europe; Organised stray dog business in Romania:

http://www.occupyforanimals.net/stray-dogs---the-anonymous.html​

http://www.esdaw.eu/the-strays-in-europe.html​

http://www.occupyforanimals.net/romania--organized-crime--stray-dog-business1.html

Puppy farms and puppy trafficking:

http://puppymillsbreedmisery.com/​

http://www.esdaw.eu/sale--buy.html​

http://www.esdaw.eu/trade--trafficking.html

The plight of working dogs, such as racing greyhounds, hunting dogs and fighting dogs:

http://www.occupyforanimals.net/dog-races--greyhounds-are-running-for-their-life.html​

http://www.occupyforanimals.net/hunting-dogs--galgo-and-podencos.html​

http://www.esdaw.eu/dogfighting1.html

The ugly truth about European tourist countries; Ethical tourism:

http://www.esdaw.eu/tourism.html​

http://www.occupyforanimals.net/european-tourist-countries--the-ugly-truth.html​

http://right-tourism.com/#sthash.rnZUYyc5.dpbs