Every day, more and more people are viewing the monumental documentary Blackfish for the first time. As a result, millions are vowing to never spend money at a captive marine mammal entertainment venue. They are also choosing to boycott any business that supports cetacean captivity.

Coca-Cola proudly supports incarcerated dolphins and orcas. It would be an excellent marketing strategy for Pepsi to claim that it does not endorse such cruelty and would further bring attention to the cause.

Join with me in urging Pepsi to take a stance of compassion and maybe even label their products with how the New Generation truly feels about blackfish and dolphins!