Nipsey Hussle (Ermias Joseph Asghedom) was gunned down infront of his store in his hometown on the 31st of March 2019. Since then, the world has been in a state of denial, anger, shock and many other exasperating feelings that come with the death of a leader. The harsh reality is that Life goes On, it would be sad and terribly impossible to see Nipsey's legacy fade away with time.

"When someone comes to Pantone to help develop a custom color, their goal is one of creating a distinctive brand identify so we do not choose a color that exists in one of our Pantone libraries. Instead, we develop a unique color just for them." 

This petition aims at immortalizing Nipsey Hussle by urging Pantone and other colour institutes to officially develop a shade of blue called "NIPSEY BLUE". It encourages software development companies like Apple, Microsoft and Adobe to adopt and incorporate the colour into their palette. It encourages paint and dye makers to adopt and incorporate the colour into their palette. It encourages anyone in any industry involved with colours to adopt and incorporate the colour into their palette. 

I started this petition because…
As a fashion student and graphic designer, I see colours as entities. When I first saw #NipseyBlue on Instagram, I knew it could be real thing. So I did an extensive research and this is a quote that encapsulates all I can ever say;
"Color builds associations. Consistently linking the brand name with a color, many brands over time have come to be known for their distinctive brand colors (i.e. Tiffany Blue, Hermes Orange, UPS Brown, Starbucks Green, Coke Red). These brands understand the power of color and leverage their brand color to enhance brand recognition. When someone comes to Pantone to help develop a custom color, their goal is one of creating a distinctive brand identify so we do not choose a color that exists in one of our Pantone libraries. Instead, we develop a unique color just for them." - Lauren Pressman, Vice President, Pantone Colour Institute (via mnn.com)