OUT!Wear's website describes their products thusly:

OUT!wear™ is quality custom Pridewear and Accessories "WORN WITH PRIDE" to promote visibility, unity and self esteem amongst Lesbian, Gay, Bisexual, and Trans-gendered persons.To promote a positive image within our community, whether bold or discreet.

Yet it's hard to "promote a positive image" when the company is selling tee-shirts and other products with anti-trans woman slogans-- in this case, a variation of the "womyn born womyn" slogan which has been used to bar trans women from attending events such as Michigan Womyn's Music Festival on the basis that trans women are "really men." This is not only disrespectful and dismissive, but also totally belies the company's stated intent. So far, the company's response has been severely lacking, as critical comments are being removed from their facebook page.

For a bit more information on the "WBW" issue and OUT!Wear's (lack of) response to date, I recommend this blog post. You can also post a review on their Facebook page, which unlike posts to their wall cannot be removed by the company.

EDIT: PFLAG has issued a statement condeming OUT!Wear's anti-trans WBW line and asking them to remove any products with the PFLAG logo from their shop.

EDIT 2: The "WBW" shirts are no longer available, as far as I can see. Still no comment from the company. Petition edited to ask for an apology and a promise not to carry anti-trans designs in the future.