Suicider is has been served at Beautiful Days Festival for many years. It has been enjoyed by many, until 2018, when a attention seeking, virtue signalling snowflake named Daniel Hillier arrived. 

So outraged was Hillier, that he decided to call the BBC the very next day, and slip in the fact that this "play on words" did not sit well with him because of his volunteer work with the Samaritans (what a hero).

We kindly request that Otter Brewery ignore Mr Hillier's request.