DISPLAY BLACK LIVES MATTER ON THE OMNI DALLAS HOTEL.

The Omni Hotel in Downtown Dallas is an integral piece of Dallas' iconic skyline. Throughout its history, The Omni's famous LED display has celebrated Dallas' sports teams, foreign nations experiencing crisis, out of town universities, brands and most recently, messages of hope throughout the coronavirus pandemic. 

Now we face a new crisis; one that is rooted in justice, equality and meaningful change. It is no secret that, in America, black men and women are disproportionately killed at the hands of police officers.

The death of George Floyd is but one example in a long list of names who suffered a similar fate. On behalf of Mr. Floyd, Eric Garner, Botham Jean, Michael Brown, Trayvon Martin, Breonna Taylor and countless others; we are calling on the Omni Dallas Hotel to display three simple words: 

BLACK LIVES MATTER.  

Dallas has a storied history of racism, segregation and inequality. It was only 100 years ago that 1 in 3 white men in Dallas were members of the KKK. Today, we continue to marginalize our black and brown communities; even going so far as to build a $117 million bridge that serves as a daily reminder of the systemic inequalities that plague our home. 

On Tuesday June 2, Reunion Tower went dark in a show of solidarity with the Black Lives Matter movement. We are imploring the Omni Hotel to mirror that message by displaying those 3 simple words:

BLACK LIVES MATTER.

In times of strife, statements such as this one can change the morale and the mood of an entire city. The Omni can make a show of solidarity and serve as a powerful vessel for change by displaying those 3 words.

BLACK LIVES MATTER.