Since NOW TV was set up in 2012 customers have been able to enjoy movies, shows and live sports on NOW TV. However, despite boasting its connection with Sky Sports, viewers are missing out on the very top sporting events as NOW TV does allow you to watch Sky Sports Box Office. The solution is simple - add it. Customers will still be willing to pay the standard Box Office fee (£16.95) therefore no money would be lost for Sky. I hope NOW TV recognise the demand for this to happen and will act accordingly.