Business Plan -
The Company NOPRS
NORTHERN ONTARIO PASSENGER RAIL SERVICE
Business Sector
The company currently operates in the following industry:
passenger train.service
Company Goals and Objectives
Run a tourist - passenger train
Sudbury - Winnipeg.
Company Ownership Structure
The company is structured as a sole proprietorship.
Company Management Structure
Establish a board of directors that will make every decisions
Managed by a nominated manager
decisions will be made by a established board.
Organizational Timeline
8 mths.
Company Assets
investors.
The Product
A passenger - tour train to run Sudbury - Winnipeg
along the shore of lake Superior.
Marketing Plan
The Target Market
Tourist and passengers along with the public in general /
It is intended for all.
Location Analysis
the only company of its type in the area.
Pricing
the focus will be for high end luxury market for the The tour portion and all levels in the passenger area will be our main focus .
There will be a price structure for passengers traveling to different locations
And a different price structure for different packages available.
Advertising
Advertise locally , provincially newspapers
out of country , travelocity and other tourist info services.
Competitor Analysis
The Competitors
In the passenger part one bus company
in the tourist tour section there is no competition.
Operations
Running 3 -4 times a week to be determined
Depart Sudbury dropping and picking up passengers along the way to Winnipeg
Winnipeg - Sudbury return
Passengers opting for the tour portion will be treated to activities meals ect.
Staffing
Staff will be required for the safe operation of the train .
Chef and associated staff needed to run the dining
car . as well as a few service personnel
Some operation staff needed for office related work.
Capital Requirements Plan
Capital Requirements
Company to be nonprofit with investments from communities and companies involved.
Capital Repayment Plan
repayment will be in a form of benefits for all investors.