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Name beetroot New Zealand's official national vegetable

This petition had 41 supporters


Ireland has the potato, Italy has the tomato, Wales has the leek, most parts of the USA have a state vegetable…. but New Zealand – one of the world’s greatest food producers – doesn’t have its own national vegetable. It’s just not right.

Beetroot is quintessentially Kiwi. New Zealand must be the only country in the world that can’t serve a burger without a slice of beetroot in it. Everyone has nostalgic childhood memories of it. We think it’s about time that beetroot gets the recognition that it deserves. What better way than to name it the official National Vegetable of New Zealand.

If that wasn't enough to convince you, run your eyes over this list:

7 Very Good Reasons Beetroot Should Be New Zealand’s National Veg 

1) No good Kiwi burger is complete without beetroot

2) Beetroot even has pride of place in the famous Kiwiburger ad jingle 

3) It’s the colour our PM’s face went – multiple times – during Ponytail-gate

4) Beetroot is delicious at any time of the year - it’s as happy accompanying a New Zealand winter roast, as it is a summer salad

5) Beetroot has achieved super food status - scientists claim beetroot is capable of boosting athletic performance, can treat high blood pressure and might even have an effect on some cancers

6) Every New Zealander has a nostalgic beetroot memory from their childhood

7) Beetroot loves New Zealand - it can be sown from early spring right through until late autumn.

This petition is being run by Leaderbrand, one of New Zealand's largest producers of fresh vegetables. Still family owned and based in Gisborne, the Leaderbrand team are passionate about all things veggie - including sweet, delicious, New Zealand grown beetroot! You can find out more about the family and their veggies at leaderbrand.co.nz. 



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