Ford South Africa's inept handling on the Ford Kuga recall in South Africa has left South African Kuga owners with a financial dilemma. Owners of the Kuga have been left with a vehicle that cannot be sold or traded-in to any dealerships. This includes the Ford dealer network.

Is this really fair to the consumer that has supported Ford SA over the years? Can Ford SA honestly tell the Southern African public that they care about their customers? The are always very quick to try and get consumers behind the wheel of their cars but obviously this is where their relationship with their customers ends.

Their are consumers facing losses of up to R 400 000.00 due to Ford's design faults, not their mistakes. Is this honestly fair of Ford SA to act this way?

The time has come for the South African consumer to stand up and tell big business that we are not here to serve them, we are not here to be trampled on but rather they exist because of us. Without us they cannot survive.

We are not asking for the world but rather simply fair treatment from Ford. Offer all Kuga drivers a buy back option at a realistic market based price before your nightmarish handling of the Kuga fires began.