Repeal the National Association of Realtors' new logo.
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On April 9th, 2018, the National Association of Realtors proudly announced that the classic, two-dimensional Realtor logo that has been in use for 45 years would be changed. NAR announced, "After 45 years, the iconic REALTOR® brand is evolving to reflect our dynamic, multi-faceted, future focused organization and members. We are proud to debut our new multi-dimensional brand here." Groups of Realtors across the Internet erupted in anger at the horrible new design.
NAR President Elizabeth Mendenhall ironically stated, "It expresses the role that REALTORS® play in a meaningful and deeply emotional milestone in life." Changing the branding after 45 years is undeniably a meaningful milestone yet the REALTORS did not get a say in this major change. She goes on to say that, NAR is becoming a "more member-centric organization" but her actions in changing the logo without substantial member input conflict against her own words.
- The design went from a two-dimensional logo to a cube, circa the design choices in the early days of the World Wide Web instead of the modern look NAR claims to have achieved.
- Member dues were spent without regard for member opinion before this sweeping change was made.
- Agents have said, "NAR could have bought this on Fiverr" (a cheap design site) for $5 and are likely correct.
- The new logo is hideous to so many yet its use is mandatory by every Realtor beginning in December 2019.
You can view the changed logo here.
By signing this petition, you and I are making it known to the National Association of Realtors that we do not agree with the design of the new logo and are furious that member dues were spent to take our brand in a backwards direction.
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