British singer Natalia Kills said she was 'disgusted' at the fact that she thought X Factor New Zealand contestant Joel Irvine 'copied' her husband Willy Moon's look. 

Quote "As an artist that respects creative integrity and intellectually property I am disgusted at how much you have created my husband. From the hair to the suit do you not have any value or respect for originality? You are laughing stock. It's cheesy, it's disgusting I personally found it absolutely artistically atrocious. I am embarrassed to be sitting here in your presence having to even dignify you with an answer of my opinion." She later states "It's disgusting, you make me sick. It is absolutely disgusting, you have no identity. I can't stand it. I am ashamed to be here."   

After the episode was aired, it sparked world wide outrage through social media, with thousands of people lending their support for the contestant who was victimised. Mediaworks (the owners of TV3) fired NataliaKills along with Willy Moon from The X Factor New Zealand Monday (AEST).

In my opinion, what Natalia said to Joe was outrageous. She had no right to treat him that way. Wearing a suit and slicking your hair back is not intellectually property. I am disgusted with her behaviour. What Nataliadid here was bullying. And bullying in anyway SHOULD NOT be tolerated. I find it right for Mediaworks to fire her, along with her husband Willy Moon. Disgusting.