Stop promoting and selling the children's book about a piglet who says, "I want to be bacon when I grow up"

The Issue

Mascot Books has published a children's book titled, "I Want to Be Bacon When I Grow Up." The book is written in the voice of its main character, Melvin the pig. We should not be teaching our children the ridiculous and cruel notion that pigs or any other animals would aspire to being killed for their meat. We should be helping our children retain their innate compassion and respect for all living beings.

Pigs are sentient and intelligent animals who do not, in fact, want to be bacon when they grow up. Like you and me and the children who are the target market for Mascot's book, pigs want to live their lives in love, joy and freedom. To teach children otherwise is deceitful, cynical and callous.

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The Issue

Mascot Books has published a children's book titled, "I Want to Be Bacon When I Grow Up." The book is written in the voice of its main character, Melvin the pig. We should not be teaching our children the ridiculous and cruel notion that pigs or any other animals would aspire to being killed for their meat. We should be helping our children retain their innate compassion and respect for all living beings.

Pigs are sentient and intelligent animals who do not, in fact, want to be bacon when they grow up. Like you and me and the children who are the target market for Mascot's book, pigs want to live their lives in love, joy and freedom. To teach children otherwise is deceitful, cynical and callous.

The Decision Makers

Naren Aryal, CEO, Mascot Books
Naren Aryal, CEO, Mascot Books

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