Stop degrading women in your products and advertisements. Take concrete actions to ensure this degradation does not happen again.
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Shoemart and Bench have violated the Magna Carta of Women (Republic Act 9710) provision on "non-discriminatory and non-derogatory portrayal of women in media and film to raise the consciousness of the general public in recognizing the dignity of women and the role and contribution of women in family, community, and the society through the strategic use of mass media." (See Section 19)
The t -shirts that were sold in Shoemart with a slogan "rape as a struggle with a snuggle" and the portrayal of women in Bench’s The Naked Truth Fashion Show are degrading, offensive and reinforce society's sexist view of women. The slogan trivialises rape which is a major human rights issue confronting the country today. A woman model wearing skimpy clothing being walked on all fours — like a dog — and tied to a leash being held by the male model Coco Martin playing master to his 'pet' is dehumanising.
Bench' apology on its Facebook page was later withdrawn without any explanation. Shoemart, on the other hand, has promised to withdraw the t-shirts from its shelves and will investigate. But there is no commitment to take measures that would ensure that this will not happen happen. Shoemart should also divulge who the suppliers of those t-shirts as these too are equally liable for having produced these t-shirts.
The public has the right to demand that Shoemart and Bench must prove how they will put into actions their respective promise to end this dehumanizing and demoralizing culture they've promoted. Boycotting these companies, bringing them to court for their violation of the Magna Carta of Women are options which the public will consider if they do not respond to this call.
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