Mr. Dani Reiss, CEO of Canada Goose: Meet with 11-year-old Jasmine to discuss alternatives to coyote fur.
Like the majority of Canadians, 11-year-old Jasmine Polsinelli is opposed to the use of fur, and considers the fur trade a cruel industry that needs to end. Jasmine tried to deliver a compassionate message to Dani Reiss, CEO of Canada Goose, but security blocked her from entering the building. As a fashion giant, Canada Goose has the power to change their current course, and move towards humane alternatives to animal fur. Meeting with Jasmine to discuss this would be a critical first step in Canada Goose becoming a company Canadians can be truly proud of.