- Kris SchaeferSenior Associate Dean, External Relations and International Programs
- David SchmittleinDean
Sloanies against Logo Change #nogologo
The proposed MIT Sloan new Logo does injustice to the brand of the MIT Sloan School of Management. This logo looks like M/T Management Sloan. This logo is not reflective of the innovative, inspiring nature of the MIT Sloan School of Management. If anything, it marks a further departure from MIT's branding, which does not do justice to our school's legacy and spirit. Alumni have been detesting this brand on various forms of social media. Repeal the new logo! Marketing 101: Stakeholder feedback #nogologo
- Senior Associate Dean, External Relations and International Programs
The MIT Sloan Alumni community has expressed significant dissatisfaction towards the proposed new logo. While resources may have been spent on the development, your logo could have been fine tuned with stakeholder feedback - specifically, alumni that are professionals in the space of marketing, branding and design.
Key critiques are (1) logo represents M/T rather than MIT, (2) grammatically wrong "M/T Management Sloan School" and (3) distances us from the MIT brand which is a crucial part of our heritage. The logo does not reflect the true Sloan nature.
Do take our comments into consideration and amend the logo, if in fact it is necessary to change it.
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