• It’s a daily tragedy!
• https://youtu.be/nHhx-RjTcBg
• 21 year old Bhavesh Nakate died after losing grip from a speeding local – and the video went viral
• Every day, ten people die on Central Railway tracks on Mumbai suburban train network, and another ten get seriously injured.
• 17 people died on Sep 29, 2016 alone!
• Experience is tat people risk their lives mainly because people do not want to miss trains and also they are not sure about the next train coming in time.
• Pl check this: https://goo.gl/DNGVrx
• Rly Minister Suresh Prabhu asks CR and WR to appoint committees to study.
• CR comes out with “Report on Review of Rising trend of accidental deaths in Mumbai suburban system”.
• http://www.cr.indianrailways gov.in/cris//uploads/files/ 1455618669775-Report%20on% 20Review%20of%20Rising% 20Trend%20of%20%20Accd% 20Deaths%20in%20BB%20sub% 20sys.pdf
• Report on CR website for about six months now. Suggests Rs21,000 crore makeover plan including:
• Purchase of 150 new trains
• Additional platforms and stabling lines (parking for trains)
• Most importantly, Committee discusses at length on the lack of parking places for trains which creates congestion (drag) on the system and leads to delays in train running.
• Committee suggests ways to increase frequency of trains at two minute intervals by providing for loops, stabling lines etc.,
• Underground loop at CST and stabling lines at Thane, Kalyan and Panvel discussed.
• Thane, KDMC and BMC commissioners were also on the committee and signed the report.
• Also MPs –Arvind Sawant, Poonam Mahajan, Rajan Vichare – are signatories to the report, apart from couple of NGOs.
• Question is who is doing what to improve CR local services?
• Is nobody bothered about people dying and getting seriously injured?
• Do we believe in only cosmetic work like beautifying Railway stations?
• What is beauty without safety and punctuality?
• Public Relations Council of India (PRCI) – the national body of PR, media and advertising professionals – has launched communication drive as its contribution towards the Mumbai’s Lifeline.
• PRCI also embarked a social media campaign to Communicate for The Commuter.
• Come, join us @lifelinemumbai on Twitter.
• Let’s save Mumbaikars dying on tracks!
• Mumbaikars, help yourselves!
• Needd one word from Suresh Prabhu - just one word: Act!
• Sincerely Yours

Public Relations Council of India (PRCI)

- Communicate for the Commuter