After approximately 2 and a bit years of Microsoft releasing the Windows Phone OS to the public (starting with Phone 7), there are 150000 apps to download from the Windows Phone store.
However, a MAJOR problem is that there are many "Big Name" developers who refuse to bring their apps over from iOS and Android. These "Big Names" for apps include:
-Various Banking apps
...and so on. Microsoft vowed from the beginning to entice app developers by offering "perks". This has made little difference, since there are so many app developers who refuse to bring their apps over to Windows Phone. Nokia has made a decent effort, yet the apps remain exclusive to Nokia devices and they can't go after all the app developers alone.
We want to call on Microsoft to put MUCH MORE effort in getting developers on board. Firstly, we want Microsoft to go after app developers more aggressively, by “bribing them” with different things, such as promotion of the app on the Windows Phone store, free dev devices, help with porting the apps over and (perhaps) cash awards.
Along with that, Microsoft should try to go after young developers in areas with large concentrations of Windows Phones, such as Italy, Finland, China and India by hosting events to teach people how to develop for the platform.