I believe that it is high-time for McDonald's to answer for this purple monstrosity that has been terrorizing children since 1971. Every other [McDonald's] character could be easily identified and fit into restaurant's theme. For example: Hamburglar, Mayor McCheese, Ronald McDonald, Birdie the Early Bird, Officer Big Mac, and the Fry Kids. So what on Earth is Grimace? On behalf of traumatized children, past, present, and future customers we demand to know. Furthermore, we request a public apology for its creation, and if possible a public execution; however, we are willing to negotiate on this last part.