Now you are  probably wondering what super “O” means, “O” stands for organic. When we say Organic Skincare products, what we mean is using skincare products made of plant derived ingredients along with some other naturally occurring ingredients. Kim & Kourtney Kardashian strictly use organic products said themselves and turn out to have some of the most beautiful and healthy skin. These ingredients are grown without the use of pesticides, herbicides, synthetic fertilizers, GMO and so on and often come with an Organic certification. Organic Beauty Products don't contain synthetic fragrances. ... and what most people are using are Chemical based products which can cause skin rashes, irritation, skin sensitivity, skin cancer and many other problems. Chemical self care products all contain pesticides. Pesticides are substances that are meant to control pests, including weeds. The term pesticide includes all of the following: herbicide, insect repellent, animal repellent, antimicrobial, and fungicide.

Just alone in the United States 90% of common well known general merchandise stores sell mostly chemical based self-care products. Chemical Based Self Care products are testing animals , YES LIVING ANIMALS!. Organic products are cruelty free. By using natural plant based formulations that are rich in vital skin nutrients and antioxidants, you can help nourish the skin and help it repair itself. Rather than over-drying or stripping away the skin's natural balance with chemicals and synthetics, organic skin care products work in harmony with the skin.

The process of removing toxic chemicals from all of the personal care products in the U.S. is a very big undertaking and involves extensive R&D testing for adequate replacement chemicals, contracts to run out on the chemicals of concern currently used as ingredients for shampoos, soaps, and other products, and new agreements and arrangements with suppliers to be made involving the replacement chemicals.  But fortunately, despite these obstacles, the process to go toxin-free on personal care products sold in the U.S. has begun and some progress has already been made. CVS in 2017 accounted that it will remove parabens, phthalates, and the most prevalent formaldehyde donors across nearly 600 beauty and personal care products from CVS-brand product lines by the end of 2019. And target in 2017 unveiled a bold new chemical policy to eliminate and disclose certain harmful chemicals from their products. Target’s new policy will phase out a wide range of chemicals of concern, including phthalates, certain parabens, and formaldehyde-donors, and also sets a goal to disclose all “fragrance” ingredients in personal care products by 2020. This is a big step for our future but we need most to all General merchandise stores to be this way , HELP ME MAKE THIS CHANGE FOR A HEALTHIER AND CLEANER LIFESTYLE FOR ALL! 

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