For over 60 years, the Boston Celtics have been called "The Boston Celtics" If you look closely, there is absolutely NO alliteration. I feel like that's a missed opportunity. We should have been calling them "The Boston Basketball Boys" this entire time. Fans can call them the "Triple B's" for short. And the logo can be 3 bumblebees with tattoos on their arm that say "Basketball". Please join me in this effort to make an important change in our culture. Would it help if I said I am terminally ill? I'm not, but if it would help, I have no problem saying that.