No real-looking human without a real human behind it.

AI can now create a convincing human face, body, voice and personal story in seconds.

A person who never existed can recommend a product they never used, express an opinion they never held and tell a story they never lived.

This is not a movement against AI.

It is a movement for a future in which artificial intelligence enhances real people rather than replacing them with fabricated human identities.

We call on brands, advertising agencies, production companies, AI platforms and technology providers to make Human-Backed AI the standard in advertising and commercial content.

When a real-looking human appears in AI-generated advertising or commercial content, there should be a real, identified and consenting person behind that representation.

This means:

• Verified identity
• Explicit and informed consent
• Clearly documented usage rights
• Human control over how a person’s likeness is used
• Transparent representation for audiences
• The person should understand how their likeness is being used, for what purpose, through which channels, for how long and under which conditions.

Clearly fictional, artistic or imaginary characters may continue to exist. But they should never be used to manufacture deceptive human trust, undisclosed endorsements or false personal testimony.

The Real Human Pledge

By signing this petition, I support a future in which AI helps real people create more, participate more and benefit more.

I support Human-Backed AI.

Real identity. Real consent. Real rights.