Target, thank you for taking certified synthetic colors out of the cereal aisle. Now let’s bring that same commitment to all food marketed to kids—starting with fruit snacks, gummies, and candy.

I’m Jasyra Santiago-Hines, and I love what Target did with cereal. I’m starting this petition because that progress deserves to reach beyond breakfast.

Think about a school lunchbox, an after-school snack, or a birthday-party treat. For families trying to avoid synthetic dyes, choosing those foods shouldn’t mean searching label after label. Dye-free should be an easy, affordable standard—not a scavenger hunt.

Target’s cereal commitment covered both national brands and its own brands, in stores and online. That is the kind of storewide approach we want to see extended to other foods made for children.

There’s already a foundation to build on: Target’s Good & Gather brand excludes synthetic colors. But the same standard doesn’t yet apply across its snacks and sweets. Target’s website still lists dyes including Red 40 and Yellow 5 in Favorite Day Gummi Worms.

We’re calling on Target to:

Extend its cereal standard to all food marketed to children, covering national and Target-owned brands, in stores and online.

Start with fruit snacks, gummies, and candy, including Favorite Day products that still contain certified synthetic colors.

Publish a transition plan within 90 days of receiving this petition, with clear completion dates, public progress updates, and a commitment to keeping options affordable.

This isn’t about taking away the treats kids love. It’s about making the same ingredient standard apply beyond the breakfast table.

Target, we’re celebrating the step you took—and asking you to take the next one with us.

Sign and share this petition to tell Target: thank you for leading with cereal. Now make dye-free the standard for all kids’ food.