Make 2010-2012 its own generation.

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The Issue

Let's set the record straight - people born between 2010-2012 aren't Gen Z or Gen Alpha, they're stuck in a generational limbo! They grew up playing with the same toys and watching the same cable TV shows as the older Gen Z kids, but they're too old to be considered Gen Alpha. They're a micro-generation of their own, with a unique blend of old and new experiences that set them apart from their older and younger siblings. They're the last of the pre-smartphone era, but still young enough to be digital natives - it's time to give them their own name and recognize their distinct cultural identity!

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