Men typically outnumber women by 4:1 on a huge range of news and current affairs programmes across channels. And where women are used, they often feature as case studies or victims. This affects the worldview of every viewer and listener. We want broadcasters to better reflect the nation and the increasing numbers of women in professional positions and to provide more positive role models for young women. 30 percent is a realistic target and without it, broadcasters will only pay lip service to equality and nothing will change.