MailChimp Please Support Interactive Email!
MailChimp Please Support Interactive Email!
The Issue
TL;DR
Mailchimp prohibits the use of HTML input and label elements. This restriction prevents Email Marketers from using their platform to send Interactive Emails. Interactive Emails provide a more engaging email experience. This petition is to request the removal of such restrictions.
If you do not use MailChimp but your ESP has the same restrictions, then signing this petition will help your cause. If MailChimp changes - the rest will follow.
If you are an Email Marketer, then you know how much the email landscape has changed over the past couple years. And even if you are not an email guru, you surely know that everything about the web has changed since a decade ago.
Yet still, MailChimp – the world’s leading email marketing platform – prohibits the use of HTML input and label elements. According to one of their chat support agents, the reasoning for the restriction is rooted from a 2007 blog post by Campaign Monitor. The post warns email creators from including said elements since they found (in 2007) that email clients classify the email as a security risk rendering the form unusable.
If we fast forward to 2015, we see that Interactive Email has claimed a space in the email world. Interactive Email brings user interaction into emails and allows creators to provide a more engaging email experience. At the very core of Interactive Email is the use of the Checkbox Hack which relies on HTML input and label elements – the very same elements that MailChimp prohibits.
So, this is a formal petition for MailChimp to relax its HTML input restriction. It is understandable to want to protect novice email creators from accidently copy-pasting web forms into emails BUT the UI – at the very least - should allow us to opt out from such protection. I for one, would love to see a “Do not touch my markup – I know what I am doing” option!
How bigdog is revolutionizing marketing with interactive email
The Issue
TL;DR
Mailchimp prohibits the use of HTML input and label elements. This restriction prevents Email Marketers from using their platform to send Interactive Emails. Interactive Emails provide a more engaging email experience. This petition is to request the removal of such restrictions.
If you do not use MailChimp but your ESP has the same restrictions, then signing this petition will help your cause. If MailChimp changes - the rest will follow.
If you are an Email Marketer, then you know how much the email landscape has changed over the past couple years. And even if you are not an email guru, you surely know that everything about the web has changed since a decade ago.
Yet still, MailChimp – the world’s leading email marketing platform – prohibits the use of HTML input and label elements. According to one of their chat support agents, the reasoning for the restriction is rooted from a 2007 blog post by Campaign Monitor. The post warns email creators from including said elements since they found (in 2007) that email clients classify the email as a security risk rendering the form unusable.
If we fast forward to 2015, we see that Interactive Email has claimed a space in the email world. Interactive Email brings user interaction into emails and allows creators to provide a more engaging email experience. At the very core of Interactive Email is the use of the Checkbox Hack which relies on HTML input and label elements – the very same elements that MailChimp prohibits.
So, this is a formal petition for MailChimp to relax its HTML input restriction. It is understandable to want to protect novice email creators from accidently copy-pasting web forms into emails BUT the UI – at the very least - should allow us to opt out from such protection. I for one, would love to see a “Do not touch my markup – I know what I am doing” option!
How bigdog is revolutionizing marketing with interactive email
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Petition created on August 17, 2016