To release an "Amy Winehouse x MAC" Limited Edition Makeup Collection #AmyWinehouseForMAC
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As an enormous Amy Winehouse fan since Christmas Day 2007, I was absolutely devastated to learn that a beautiful, talented, young girl, who once lived up the road from me in Southgate, north London, had died four years later of alcohol poisoning at the tragic age of 27, in July 2011. Two months after her untimely death, her family set up a charity; The Amy Winehouse Foundation, which aims to help young and vulnerable people worldwide with addiction and mental health issues. This has proved that Amy’s legacy has been amazingly powering since she passed away and she is saving lives.
Over seven years on from her death, I have now started a petition to get my idol; Amy Winehouse her own limited edition make-up line with M.A.C Cosmetics in her honour. I feel that this could be an amazing way to stamp her legacy and I believe allot of people would be interested in purchasing this memorable line all over the world. I chose to collaborate this petition with M.A.C Cosmetics, because their brand is very well known, affordable, good quality and are very notable for doing rememberable collaborations with many female artists and celebrities. After noticing numerous stars; Mariah Carey, Rihanna, Beth Ditto, Ellie Goulding, Kelly & Sharon Osbourne, Lorde, Miley Cyrus, Nicki Minaj, Ariana Grande & Lady Gaga, as well as late singers; Selena and Aaliyah have had their own collections, I instantly thought to myself; "Amy must have one too! How can she not have one yet?! She is one of the biggest fashion icons of our time!". I want all of Amy's fans to all come together with me on this campaign, so we can have the power to reintroduce Amy's outstandingly iconic sixties style to the world through a limited edition make-up line in her memory. Excluding her music for now, Amy Winehouse's highly iconic image alone inspires so many looks and trends today and has had a massive impact in women, as well as the society we live in. As many of you may not know, a year before Amy died, she collaborated with Fred Perry in 2010 and released her own clothing line and proved to be very popular. If this worked, I can definitely see a M.A.C Cosmetics make-up line working which would really please all her fans across the world, as well as other young women. Amy had a short career and only released two albums in her brief time with us and has already had a massive impact in the world we live in.
I think Amy Winehouse fans would love this concept and think it's an amazing idea to keep her memory alive in a positive way. I can see this collection having seven to ten make-up products inspired by past looks of Amy (photoshoots, music videos, award ceremonies etc.) and perhaps even taking inspiration from her actual make-up bag. Each product could be named after a song of hers; including lip-glosses, lip-sticks, perhaps a pink-brownish blush and an eye-shadow palette. And of course not forgetting about her signature eyeliner, the collection could feature two different eye-liner products. Amy Winehouse was very pin-up, old-school & 50/60's looking and very edgy, so the packaging could be simply matte, with a colour of either a shimmery creamy colour or a peachy, pale-pink. Lastly, I noticed Aaliyah's collection was accompanied with a bandana in the PR package, as she was known for her signature nineties style. I was thinking it would be great if this collection could be accompanied with some type of headscarf/bow, to signify her beehive hairdo and Amy's retro character or even a cute tattooed make-up bag to store the makeup products in or a mini matte mirror. In February 2004, Amy appeared at the M.A.C Viva Glam Launch Event in London, so I assume that she must have liked M.A.C Cosmetics and must have worn products herself. Even if she did not, I believe that M.A.C would still do a great job on replicating the exact products that Amy wore herself.
I want to make it clear that if this collection was to come to fruition, I would not want a penny out of this; as I am that dedicated of a fan. Money is the last thing on my mind with this campaign. As a huge fan of her and her family's work, with helping young people reach their full potential, I feel that the proceeds of this potential collection could go to the Amy Winehouse Foundation. In October 2018, it was announced that Amy will be returning on stage for a worldwide tour, as a hologram later this year, which will give me and the rest of Amy's fans, who did not get to see her live a chance to see what she was like live to celebrate her music and for new generations to discover her - it will be an extremely emotional experience. As it has been written the same month of this revelation, her family also signed a multi-million pound contract to make a biopic film based on Amy's life and production is looking to commence this year. This proves that even though our darling Amy is not physically here, her presence still strongly remains and her legacy continues to grow more. As the hologram tour has now been postponed for a while, I feel that this makeup line would make sense if it came out at the same time period of either with the hologram tour or upcoming movie, as it would be very fitting.
Everyone, (not just Amy Winehouse fans), should sign this petition and make it happen, because I think seeing as Amy Winehouse is not here anymore to be giving us new music, or even a make-up line of her own, her legacy must live on, along with the fantastic work with the Amy Winehouse Foundation. I personally feel that an Amy Winehouse inspired make-up line would prove to be very popular and her fans, particularly girls who love makeup will go mad over this. I can see her looking down being proud of me for coming about with this idea and I feel that she would want me as a fan to go ahead with it and not care what anyone may think of the idea.
Together, please let us make this work as our gorgeous icon deserves this in her honour! Thank you so much for your time for reading. I hope you like this concept and are willing to sign this campaign to help make positive change to Amy Winehouse's everlasting legacy - we love you Amy!<3
Love from Michael Elias, Amy Winehouse For MAC x
**THIS PETITION IS FULLY SUPPORTED BY AMY'S MOTHER JANIS WINEHOUSE, AMY’S STYLIST; NAOMI PARRY, AMY'S BACKING SINGER's: ZALON & HESHIMA THOMPSON, THE WORLD'S BIGGEST AMY TRIBUTE ACT's; LAURA JANE-BUTLER, FRANKIE JORDAN & KATIE ROBINSON, YOUTUBER's; BAILEY SARIAN, ROSE SIARD & SAMMY LAZARUS. ASWELL AS THE WORLD'S LARGEST AMY WINEHOUSE FAN BASE AND OTHER FAN PAGES; INCLUDING ALE WINEHOUSE & “FC TROUBLE’’.**
**HOWEVER, THIS IS STILL UNDERGOING FOR THE OFFICIAL SANCTIONING FROM AMY’S ESTATE & THE FOUNDATION DUE TO OBLIGATED RULES. HOPEFULLY WE CAN GET ENOUGH SIGNATURES FOR MAC TO CONTACT THIS ESTATE.**
**I LASTLY WANT TO MAKE IT CLEAR THAT THIS IS NOT FOR MONEY PURPOSES AT ALL. I AM SIMPLY JUST A HUGE AMY WINEHOUSE FAN, DEDICATED TO HER IN MY SPARE TIME AND JUST WANTING TO PUSH HER LEGACY FORWARD IN EVERY POSITIVE WAY POSSIBLE. I WOULD WANT MOST/ALL OF THE PROCEEDS FROM THIS COLLECTION TO GO TOWARDS THE AMY WINEHOUSE FOUNDATION TO HELP YOUNG PEOPLE WORLDWIDE WITH ADDICTION & MENTAL HEALTH ISSUES.**
CHECK OUT HOW TO DO AMY WINEHOUSE MAKE-UP WITH TUTORIAL VIDEOS HERE: https://www.google.co.uk/search?q=amy+winehouse+makeup&oq=amy+winehouse+makeup+&aqs=chrome..69i57j69i59j0l4.6295j0j4&sourceid=chrome&ie=UTF-8HERE'S
HERE IS HOW YOU CAN GET INVOLVED & HELP MAKE THIS WORK:
Go ahead and check out my 'Amy Winehouse For M.A.C' social media pages on Facebook, Twitter & Instagram for exciting make-up comparisons to Amy's iconic looks, as well as artwork for the campaign, such as makeup colour schemes & product designs by me, who studies Illustration at the University of Westminster;
ACTION STEPS: #AMYWINEHOUSEFORMAC
Pick your favourite MAC lipstick, lip-gloss, eye-shadow, eye-liner or blush. Take a selfie, post it on Instagram and Twitter, tag @MACcosmetics and most importantly, you MUST use the hashtag, #AmyWinehouseForMAC - IT'S VITAL!!
WHAT WE WANT: Your signature and ongoing support
WHAT WE NEED: 5,000 signatures
OUTCOME: Amy Winehouse x M.A.C Limited Edition Collection
“If you don’t throw yourself into something, you never know what you could’ve had.”
Amy Winehouse (1983-2011)
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