Lucky Brand jeans' vintage styles, including their "Lucky Brand Blue Jeans of America" and "Lucky Brand Dungarees" labels, and their "Too Tough to Die" slogan, gave the world of fashion something unique that cannot be found anywhere else.  Most of their money has been made selling classic styles like this, and by discontinuing them, Lucky is alienating many of their loyal fans and fixing something that isn't broken.  Some of these labels have been in use since the 90s, which means that they are an iconic and integral part of the brand.  Vintage styles of clothing are a strong and persistent market, and if Lucky no longer is involved, then it will be nearly impossible to find them from any other brand.

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