Loro Piana should publicly denounce Vladimir Putin

Loro Piana should publicly denounce Vladimir Putin

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Karina Orlova started this petition

In the midst of the bloody war that Russia is waging against Ukraine, on March 18, 2022 Russian President Vladimir Putin publicly appeared dressed in a luxury Italian brand Loro Piana coat worth more than $10,000 and sweater. Putin, who's been denounced as a war criminal by U.S. President Joe Biden and the entire international community, took to the stage at a Moscow stadium to celebrate the annexation of Crimea in 2014 and the current war against Ukraine in front of tens of thousands of his supporters. 

The face and the mastermind of a murderous war in the heart of Europe, Vladimir Putin appeared also as the face of Loro Piana. The luxurious brand, in the meantime, donated 5 million euros for aid to Ukraine. 

But what values does Loro Piana really share? Do they enjoy being represented by such an ambassador as Vladimir Putin? Is this how Loro Piana wants to be remembered in history?

Vladimir Putin has been long known as a fan of Loro Piana fine cashmere. He coudn't help himself even after having called "the traitors of the nation" those Russians who live in the West and enjoy Western goods and values. He lashed out at the Western-oriented Russians - to only appear two days later dressed in the most expensive Italian clothes in the world. The Twitter and Italian media are already raging about Putin's outfit. 

We plead for Loro Piana to immediately publicly denounce Vladimir Putin and demand he stops wearing their clothes. Otherwise, the brand's century-long history will be forever overshadowed by the blood of thousands of innocent victims of Putin's criminal war. 

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