New research conducted exclusively by CAULIPOWER®, America's favorite cauliflower crust pizza and the fastest growing frozen pizza brand in the U.S., has revealed a hidden, “perfect storm” happening in kitchens throughout the country: 70% of households have simply run out of freezer space as purchases of frozen foods skyrocketed a whopping 95% in March[1]. To make matters worse, freezer sales soared 45% compared to last year, leaving some people waiting over five months to receive their new home appliance.

But CAULIPOWER’s research reveals that more of the same white goods may not be the answer. 77% of Americans want to turn the traditional fridge-freezer on its head. They wish their freezer space were larger or at least the same size as the refrigerated space. By popular consumer demand, CAULIPOWER’s idea for a "freezerator" was born, with the majority of its space dedicated to freezer storage.

“We all simply need more freezer space. COVID-19 has changed our attitudes towards frozen food forever, and now we need a revolution in the design of America’s freezers,” said Gail Becker, Founder & CEO of CAULIPOWER.

CAULIPOWER wants to bring this concept to life and is asking for people to sign this petition to let the industry know we want - no, NEED - the "freezerator"!

[1] Compared with 2019, according  to the American Frozen Food Institute