Drake claimed on November 25th and 26th that Universal Music Group "designed, financed, and then executed a plan to turn 'Not Like Us' into a viral mega hit with the intent of using the spectacle to harm of Drake and his businesses to drive consumer hysteria". Personally I think if Drake can still sign his name on anything he hasn't seen enough harm. 

My suggestion is that, if UMG DID do all that, they should be allowed to do it again because it wasnt successful enough the first time. Give them one more try then 🙏🏻.