Have you seen this from Lego UK? http://aboutus.lego.com/en-gb/LEGO_Group_commentary_Sun_promotion They just don't get it do they. So I have asked Lego HQ in Bilund Denmark to see if they can grasp why toys and the Sun do not go together. They might have a better 'moral compass'. You may wish to comment, media@lego.com should do it. Do not bother emailing the Lego email address on the UK website.