The Daily Mail has a long history of persecuting minorities including; shaming women for their looks and the clothes they wear, stoking fear racism and bigotry against immigrants, refugees, gays, the unemployed, muslims, jews, and europeans and a history of sexualising teenage celebrities.

This constant stream of negativity and sewing of division and hatred seems at odds with the Lego brand, please end your promotional events with the Daily Mail & Mail On Sunday.