Lots of people avoiding caffeine and sugary drinks really enjoyed the Fizz & Co. rootbeer, cola and doctor flavored sparkling waters. They were a fantastic tasting and healthy alternative to chemical laden or sugary drinks. 

Many people with diabetes, caffeine and sweetener sensitivities or just fans of sparkling water really like these seltzers. With them disappearing from Kroger shelves across America I personally know several people that have went back to drinking standard pop/soda. We all know the health dangers of drinking soda but without these sparkling waters from Kroger, there are very few alternatives. Most sparkling water brands only have fruity flavored waters. People are looking for an affordable and available alternative to the pop flavors they are used to.