EZ Squirt is a family friendly product that deserves a place at the table. It was a silly, yet choice condiment to garnish your food with as there was a variety of colors to choose from to top the most savory dish. It was discontinued in 2006 as popularity declined. There was no health hazards that was linked to the product to this date. It is with personal beliefs that consumers will love a good comeback. Personal memories that I have from EZ Squirt is putting green ketchup on my hotdogs and hamburgers. It is with humble beliefs that EZ Squirt comes back as a limited time offer by Kraft-Heinz to bring back a childhood condiment that today’s consumer will love.