BOCA parent Kraft Heinz is doubling down on its plans to be a true innovator after months of stagnation. Take action for cows TODAY: Leave a quick, polite comment on the company’s new Instagram account telling it the best way to be a food leader is to make BOCA 100% vegan!

On the latest earnings call, Kraft Heinz CEO Miguel Patricio announced the company’s plans to launch bigger innovations to reverse the downturn that’s been plaguing it over the past year. He continued, “We were the first company introducing veggie burgers 15 years ago. But because we didn’t have a good vision about how the world would progress, Boca has not been a focused brand. And as a consequence, we never really took advantage of everything that is happening in this area.”

How can BOCA become a more focused brand? We have the solution: commit to a fully plant-based vision by ditching dairy!

Fully vegan competitors like the Beyond Burger are taking chain restaurants by storm while BOCA gets left in the dust. With cow’s milk sales curdling, it’s not surprising that its parent, dairy giant Kraft Heinz, is now scrambling to ‘ketchup’ with more innovative competitors. But despite the fact that ditching dairy would ‘behoof’ cows as well as consumers looking for vegan products, Kraft’s BOCA brand is still clinging to cruel dairy in its All-American burger, as well as its bowls and skillet meals. 

And the food giant missed a major opportunity for innovation when its investors rejected a shareholder proposal at its recent annual meeting that would have had its board report on its “long-term strategy toward protein diversification.” 

Kraft Heinz recently created a new Instagram account that hasn’t gotten much traction. So let’s swarm the page with our thoughts on what consumers are really craving: Leave a quick, polite comment on a recent Instagram post urging Kraft Heinz to ditch dairy and make BOCA 100% vegan!

Thanks for helping us make compassionate eating more accessible to all!