It’s time to fire up the grill and celebrate National Veggie Burger Day! But while meat-free competitors pave the way forward with plant-based innovation, BOCA’s still clinging to cruel cow’s milk. TAKE ACTION TODAY: Tweet at BOCA parent Kraft Heinz to make BOCA an all-vegan brand!

BOCA’s competitors are fueling the plant-powered revolution with innovative new burgers, like Lightlife’s “bleeding” vegan burger and MorningStar’s upcoming vegan “Cheezeburger.” With companies like MorningStar and Lightlife going completely vegan and opening up all their products to a wider (and rapidly growing!) market, once-household name BOCA is falling behind.

Last year, BOCA started moo-ving the brand in the right direction: Since the start of Compassion Over Killing’s campaign, and thanks to the nearly 50,000 of you who have signed our petition, BOCA has gone mostly vegan! Yet, despite the fact that ditching dairy would ‘behoof’ cows as well as consumers looking for vegan products, BOCA is still clinging to cruel dairy in its All-American burger, as well as its bowls--and it just launched new dairy-filled skillet meals.

Help BOCA see that consumers’ appetite for cow’s milk is curdling--and a vegan product line is the future! Send a quick tweet to BOCA parent Kraft Heinz telling it to ditch dairy TODAY!