BOCA’s parent Kraft Heinz’ stock has just hit a 52-week low, with no signs of turning around soon. And while competitors pave the way forward with plant-based innovation, BOCA’s still clinging to cruel cow’s milk. TAKE ACTION TODAY: Send a quick, polite note to the company urging it to ditch dairy from BOCA!

As Kraft Heinz’ shares plummet, Barron’s writes, “The worst may not be over,” while a Credit Suisse analyst wrote that an ongoing investigation of the company by the Securities and Exchange Commission may “continue to reveal breakdowns in the company’s internal controls and negatively impact the company’s forward outlook.”

Meanwhile, BOCA’s competitors are paving the way for the plant-powered revolution with innovative new burgers, like Lightlife’s “bleeding” vegan burger and MorningStar’s upcoming vegan “Cheezeburger.” With companies like MorningStar and Lightlife going completely vegan and opening up all their products to a wider (and rapidly growing!) market, once-household name BOCA is falling behind.

Last year, BOCA started moo-ving the brand in the right direction: Since the start of Compassion Over Killing’s campaign, and thanks to the nearly 50,000 of you who have signed our petition, BOCA has gone mostly vegan! Yet, despite the fact that ditching dairy would ‘behoof’ cows as well as consumers looking for vegan products, BOCA is still clinging to cruel dairy in its All-American burger, as well as its bowls--and it just launched new dairy-filled skillet meals.

Help BOCA see that consumers’ appetite for cow’s milk is curdling--and a vegan product line is the future! Send Springboard Brands, Kraft Heinz’ innovation wing, a quick, polite message today urging it to ditch dairy from BOCA!