Last week, MorningStar Farms announced that its entire product line will be fully vegan by 2021, following in veggie brand Lightlife’s footsteps. As more and more meatless brands ditch animal products for good, when will BOCA ‘ketchup’? Ask BOCA to ditch dairy and go vegan TODAY by sending a polite message on Facebook!

BOCA parent Kraft Heinz is already moo-ving the brand in the right direction: Since the start of Compassion Over Killing’s campaign, and thanks to the nearly 50,000 of you who have signed our petition, BOCA has gone mostly vegan!

Yet, despite the fact that ditching dairy would ‘behoof’ cows as well as consumers looking for vegan products, BOCA is still clinging to cruel dairy in its All-American burger, as well as its Mexican- and Mediterranean-style bowls. Meanwhile, its competitors are paving the way for the plant-powered revolution with innovative new burgers, like Lightlife’s “bleeding” vegan burger and MorningStar’s upcoming vegan “Cheezeburger.”

With companies like MorningStar and Lightlife going completely vegan and opening up all their products to a wider (and rapidly growing!) market, once-household name BOCA is falling behind.

Help BOCA see that consumers’ appetite for cow’s milk is curdling--and a vegan product line is the future! Send the brand a Facebook message today using our sample below (or your own polite words)!

SAMPLE MESSAGE: BOCA’s competitors like MorningStar Farms and Lightlife are going vegan, with innovative new burgers like Lightlife’s “bleeding” vegan burger and MorningStar’s vegan “Cheezeburger.” When will BOCA ‘ketchup’? Consumers’ appetite for cow’s milk is curdling. It’s time for BOCA to ditch dairy and go vegan! Thank you.