In a huge win for animals, leading meatless brand MorningStar Farms has announced that its entire product line will be fully vegan by 2021 on the heels of a Vegan Outreach campaign! Tell competitor BOCA to ‘ketchup’ with the competition TODAY: Comment on its latest Instagram post asking it to ditch dairy!

With urging from Vegan Outreach and Compassion Over Killing, in 2008 MorningStar reduced its use of eggs by one million eggs per year—impacting the lives of thousands of egg-laying hens.

Now, after continued campaigning by Vegan Outreach, the company is going fully vegan—thanks to the organization’s petition with over 7,000 signatures. This change could potentially have exciting implications for vegan fast food options, as well, as the brand currently supplies meatless options to both Subway and Burger King!

"This is a very exciting opportunity for us – by making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate," said Mel Cash, Head of Global Marketing, Plant Based Protein at Kellogg Company.

It’s time for a better BOCA, too: With companies like MorningStar Farms and Lightlife going completely vegan and opening up their products to a wider (and rapidly growing!) market, once-household name BOCA is falling behind.

While BOCA clings to the cruel dairy in its All-American burger, its competitors are paving the way for the plant-powered revolution with innovative new burgers, like Lightlife’s “bleeding” vegan burger and MorningStar’s upcoming vegan “Cheezeburger.”

Urge BOCA to follow MorningStar’s and Lightlife’s lead and make its products fully vegan: Comment on its latest Instagram post asking it to ditch dairy and go vegan TODAY!