TODAY: Join us in celebrating National Mustard Day by telling BOCA parent Kraft Heinz to “ketchup” with its competitors and ditch dairy! Submit a comment at bit.ly/msgKraft using our sample text below!

Kraft Heinz has had a tough year, with its stock sinking almost 19 percent in the first half of 2018, according to The Motley Fool. Investment bank Credit Suisse even recently took note of Kraft Heinz’ lack of product innovation compared with its competitors.

Meanwhile, 100% plant-based food is sweeping restaurant menus and grocery store aisles nationwide, and nearly 50,000 of you have shown BOCA’s parent that the demand for 100% vegan food keeps on sizzling! And Kraft Heinz even recently admitted to Compassion Over Killing that its vegan BOCA products are its best sellers.

So why hasn’t BOCA ditched dairy once and for all? Kraft Heinz also revealed to COK that its main holdup is reformulating BOCA’s All-American Burger to exclude cow’s milk, but its competitors like Gardein and Beyond Meat are showing you can dish out a delicious vegan patty and more. Plus, there’s no excuse for its lack of plant-based progress. In the meantime, let’s encourage BOCA to keep transitioning the rest of its products to dairy-free!

Send a quick message to BOCA’s parent TODAY and let it know you’re hungry for more vegan BOCA! Click here bit.ly/msgKraft and use our sample below or your own polite message.

SAMPLE: Happy National Mustard Day! I hope you’ll seize the opportunity for BOCA to “ketchup” with its veggie burger competitors like Gardein and Beyond Meat by ditching dairy. Plant-based demand is sizzling, and consumers would relish a vegan BOCA bowl or breakfast links in addition to your existing vegan options. Don’t lag behind in the plant-powered future: Kraft a better BOCA by cutting out dairy! Thank you.