Petition updateKraft a Better BOCA and Ditch Dairy!JOIN IN! We’re at Picklesburgh asking: What’s the dill with all the dairy?
Animal Outlook
Jul 22, 2018 — TODAY: We’re at the Kraft Heinz-sponsored Picklesburgh, a celebration of all things pickle, telling BOCA’s parent that we’d relish an all-vegan brand! Join in by tweeting at Kraft Heinz that making BOCA dairy-free would be a big dill for consumers, animals, and the planet: http://bit.ly/PicklesburghBOCA! Decked out in green and sandwiched by signs reading, “What’s the dill with all the dairy in BOCA?”, Compassion Over Killing volunteers gave out hundreds of postcards in Heinz’ hometown today, asking Pittsburgh’s pickle lovers to tell the food giant that consumers are hungry for a vegan BOCA brand! The demand for 100% plant-based food is sizzling: A recent Nielsen report noted that nearly 20 percent of food and beverage dollars were spent on vegan products in 2017, and Amazon and Mintel both declared vegan BBQ a major summer trend. So, further heating up the campaign at Picklesburgh today were geo-targeted mobile ads telling Kraft Heinz to kraft a better BOCA brand by ditching dairy. Today, join us in letting Kraft Heinz know that all the cow’s milk is souring the BOCA brand! Use our sample tweet below or click here: http://bit.ly/PicklesburghBOCA! SAMPLE TWEET: Today @tryveg went to #Picklesburgh to ask @KraftHeinzCo and @HeinzKetchup_US: What’s the dill with all the dairy in #BOCA? Join me in telling Kraft Heinz that plant-based demand is sizzling & consumers would relish a #veganBOCA brand! cok.net/BOCA
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