Actor Kimberly Elise has just sent a letter to the CEO of Kraft Heinz, asking for a healthier, kinder BOCA brand--one that’s 100% vegan. Join her TODAY by sending a quick message: http://bit.ly/msgKraft! Elise, a mother of two and star of films like Diary of a Mad Black Woman and The Manchurian Candidate, writes to Kraft Heinz CEO Bernardo Hees, “I’m reaching out as a fellow parent to encourage you to make healthy, sustainable, and kinder foods accessible to families like mine everywhere by dropping dairy from your BOCA brand.” “More and more moms are choosing to forego dairy products and feed their families vegan food, but unfortunately, we can’t enjoy most of BOCA’s product line — yet,” Elise adds. “In offering a veggie burger, you’ve already recognized that consumers want less violence and more nutrition on their plates. Please, catch up with your competitors and offer a 100% vegan BOCA brand.” Help Kimberly heat up the pressure on Kraft Heinz by sending a message at http://bit.ly/msgKraft! Use our sample below or your own polite note to let the company know that the 100% plant-based market is on fire: SAMPLE MESSAGE: I’m writing in support of actor Kimberly Elise and the tens of thousands of consumers who have signed Compassion Over Killing’s petition to ask for a 100% vegan BOCA brand. BOCA is trailing behind its massively successful competitors like Beyond Meat that are already fully plant-based. The sizzling plant-based market is expected to reach $3.5 billion by 2024, and a recent Nielsen report even found that plant-based sales are outpacing those of other foods and beverages. Heat up BOCA’s sales by ditching dairy today!