Petition updateKraft a Better BOCA and Ditch Dairy!TODAY: We’re at Kraft Heinz’ shareholder meeting asking for a better BOCA -- JOIN IN!
Animal Outlook
Apr 23, 2018 — TODAY: Our costumed cow was at Kraft Heinz’s annual shareholder meeting, making sure the company’s investors know that the demand for an all-vegan BOCA brand is stronger than ever! Join in by sending a quick email to Chief Financial Officer David Knopf (david.knopf@kraftheinzcompany.com) using our sample language below! Just ahead of today’s meeting in Pittsburgh, major investment bank Credit Suisse labeled Kraft Heinz’ stock as “underperform[ing],” citing a lack of “strong, revolutionary” product innovation. So Compassion Over Killing volunteers--including a costumed cow representing the millions of real cows languishing in the dairy industry--took to the sidewalk outside the meeting to let executives and shareholders know that the company can become a true leader in plant-based innovation by dropping dairy from the BOCA line. Our cow was a hit, with shareholders even stopping to pose for photos, and hundreds of postcards were distributed with the message: “Tell Kraft Heinz: Kraft a Better BOCA & Ditch Dairy!” Driving the message home were mobile geofencing ads reaching thousands in and around the meeting venue. Make sure the company seizes this massive opportunity to become an innovator in the plant-based revolution! Email CFO David Knopf (david.knopf@kraftheinzcompany.com) using our sample message below or your own polite note. Thank you for helping us spread compassionate eating nationwide! SAMPLE EMAIL: Dear Mr. Knopf, I am emailing as a consumer to ask Kraft Heinz to become a true food innovator by making BOCA a 100% vegan brand. BOCA is falling behind its competitors like Beyond Meat and Gardein, which are already catering to the millions of consumers choosing vegan meals. The plant-based foods market is soaring, and a new report by international restaurant consultants Baum+Whiteman has named plant-based eating as the 2018 trend of the year. If BOCA truly wants to compete in the massive, growing plant-based market, it needs to ditch dairy for good. Thank you! Sincerely, YOUR NAME
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