Petition updateKraft a Better BOCA and Ditch Dairy!TODAY: Push BOCA parent Kraft Heinz to become a true innovator by ditching dairy!
Animal Outlook
Apr 19, 2018 — TODAY: Join our nationwide call-in to Kraft Heinz at 1-877-535-5666 (option 0) and urge the company to become a real food innovator by dropping dairy from its BOCA brand! Just ahead of Kraft Heinz’s annual shareholder meeting, major investment bank Credit Suisse has labeled its stock as “underperform[ing],” citing a lack of “strong, revolutionary” product innovation. But Kraft Heinz can turn this lackluster outlook around by joining the plant-based revolution and krafting an all-vegan BOCA brand! Last month, in an attempt to better market its BOCA line in the massively growing plant-based space, Kraft Heinz unveiled a reformulated and rebranded product at Natural Products Expo West--but it failed to remove unhealthy, cruel dairy from the brand. This week, Credit Suisse pointed out, “The new leadership at Kraft Heinz talks a lot about the importance of growth, but we don’t see evidence of significant product innovation coming out of the business.” Meanwhile, 100% vegan brands like Beyond Meat are taking the US by storm, with plant-based patties popping up in chain restaurants like TGI Fridays and major retailers like Target and Kroger. Once a leading household name in the meatless market, BOCA is now being left in the dust by companies catering directly to the millions of consumers seeking fully plant-based meals for their health, the environment, and animals. Join us today: Tell Kraft Heinz to step up to the plate with a better BOCA brand! Call 1-877-535-5666 (option 0) and use our sample script below or your own polite message. SAMPLE SCRIPT: “Hi, my name is ____ and I’m calling to ask Kraft Heinz to become a true food innovator by making BOCA a 100% vegan brand. BOCA is falling behind its competitors like Beyond Meat and Gardein, which are already catering to the millions of consumers choosing vegan meals. If BOCA truly wants to compete in the massive, growing plant-based market, it needs to ditch dairy for good. Thank you!” Please let us know how your call went by emailing campaigns@cok.net -- and don’t forget to share this link on social media to multiply your impact: http://cok.net/BOCA!
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