Few days back when I went to shop for chocolates for a trip I was going for, I came across a brand that is promoting a ridiculous stereotype. When I asked someone for kinder joy(which is a chocolate shaped like an egg, containing a toy), he gave me one which was pink and said “for girls” and my brothers got a blue “for boys”.

I thought we were quite over this pink and blue stereotype but this brand is quite openly promoting it. The chocolate is the same in both, just the plastic covering is in different colours and the toy inside. A blue one will have cars and planes while a pink one will have doll accessories.

So we are going back to the age old story that blue is for boys and pink is for girls. Cars are for boys and dolls are for girls. Despite all the education and change in society(well I thought so), we are still holding on to such thinking?

 I sincerely think this is a bad idea and we have to stop instilling these silly thoughts at such an early age if we have to progress as a society. We keep talking about women empowerment and equality but on the other hand brands like these are inculcating stereotypes into young minds.

 Why can’t we let the children decide what toys they want to play with? Why can’t we let them decide the colour of their rooms? Let your decisions be based on their choices. Not silly things like gender. I’m against kinder joy for this profit making strategy of theirs. Are you with me?

 Please think of some way in which we can make the brand realize it’s mistake and we’ll work together to make it happen.