KFC to pull all adverts relating to child protection
This petition had 241 supporters
We are demanding that the new KFC advert, which aired on TV on the 10th Feb 2015, be removed from any and all further advertising campaigns with immediate effect.
The advert can be found here:
The advert in question, depicts a child entering into a foster placement, giving the impression that the child's trauma is immediately overcome and resolved by a box of KFC.
Not only is this advert distasteful, it glorifies the care system with little to no thought having been given to the real children entering the care system who are traumatized and have been torn away from their families and everything they know.
This kind of advert is plain and simple commercial profiteering and exploitation of the deep trauma experienced by children and their families. It is in shockingly bad tastes and clear, by all standards, that KFC had not done any research into the subject matter before proceeding with their advertising campaign despite having started a long term partnership with Barnardo's in 2011.
This advert is sending the wrong message to the general public about what really happens when a child is placed into care. This advert can do more harm than good on a subject that is already under substantial media, legal and regulatory scrutiny.
We are asking for the advert to be immediately removed with a statement of apology issued from the acting CEO of KFC UK and Ireland, for the irresponsible manner in which the company has gone about exploiting the trauma experienced by children entering and already within the care system.
We are also asking everyone to please boycott KFC until this advert is removed and an apology issued.
KFC needs to stick with their chicken recipes and leave matters of child protection off of their menu.
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