Today it has been announced that Kellogg’s UK are to stop making the beloved breakfast cereal Ricicles. This is part of their commitment to reduce sugar levels in their cereals.

People should be allowed to make informed decisions about what they chose to eat. People who want to reduce their sugar intake will simply not purchase Ricicles. People who enjoy them will continue to do so. 

We call upon Kellogg’s UK to reverse their decision and to continue to manufacture Ricicles.